Objectif
Semaine de séminaire en équipes de 10 : Concevoir des supports de communication pour l'"anniversaire de BUT" et marquer une nouveau positionnement pour la marque, plus cool et moderne.
Projet réalisé avec Marwa El Mahi, Océane Schirinzi, Julie Got, Anna Thanadabouth, Léna Kolp, Morgane Vacher, Rebecca Blanchard, Killian Louison
Campaign - BUT Days (french furniture company)
Goal
Creating an annual campaign for the "BUT days » - Online and off line
Make the brand image cooler and trendy.
idée
Personnifier les meubles BUT, leur donner de la valeur et mettre en avant le storytelling produit.
Partenariat avec Emmaüs* dans le cadre de l’événement.
GOAL
considering pieces of furniture as real persons to give them a value and a storytelling.
« I belonged to Arnold, an old dressmaker who loved writing in his free time »
Partnership with Emmaüs* for the BUT days : « Bring your old furniture and enjoy -30% on your next purchase ! »
*Emmaüs : french association founded by Abbé Pierre, made to help poor people to live in good conditions by selling furniture or clothes at cheap prices. The name Emmaüs provides from a town near from Jérusalem. There is a legend telling that Christ would appear there during Easter ; Emmaüs means hope and second chance.
